Combatting Dr. Google

Presented by: Jim Cucinotta of Halo Health International

The phenomenon of “Googling that” has become part of the consumer’s way to find out information This could be very dangerous when patients look to Dr Google as their go to source for health and wellness information. To provide a better continuity of care and to become the source patients go to first,
you need to offer better patient education and a simple effective social media presence.


  1. Understand how to become the online resource for your patients’ educational needs
  2. Learn how growing your professional social media will help direct patients to you before they google it
  3. Transform your practice’s focus from reactive education to proactive patient education which will increase engagement and satisfaction