Catherine Short speaks with Reid Kiser, MS, founder and chief consultant of Kiser Healthcare Solutions, LLC where he applies his innovation, leadership, and industry experience to build collaborative solutions for clients associated with quality measurement, analytics and reporting tools, and business systems. We will discuss “Understanding the Healthcare Quality Measurement Data Landscape: “Data is the New Oil”.” Through our discussion, we will have a deeper understanding of the general healthcare quality and performance measurement landscape, define the various measurement types and categories, explore the data source types for quality measurement reporting including the strengths and weaknesses of each, as well as explore what the future holds based on current trends and insights.