Catherine Short speaks with Cristin Gardner, Director of Consumer Products & Markets at Life Image a healthcare network for exchanging clinical and operational information including medical images, about “Upholding HIPAA OCR Compliance & Streamlining Patient Access to Medical Data.” Digital innovation is transforming healthcare. The federal government has recently made significant pushes to make healthcare more consumer-friendly by creating easier access to health information and ePHI through technology. Healthcare providers have an obligation to conform to HIPAA regulations and guidance from the HHS, Office of the National Coordinator for Health IT around sharing data with patients that evolve alongside changes in the healthcare and technology landscape. The vast majority of providers have moved to electronic records but still rely on outdated technology like CD’s, and faxes to deliver this data. This is often due to a misunderstanding of HIPAA, coupled with outdated institutional policies and practices. We will identify common practices that can result in significant HHS OCR violation penalties and we will discuss ways in which healthcare and compliance have changed with the rise of consumerism.