Catherine Short chats with Rachel V. Rose, JD, MBA, principal of Rachel V. Rose – Attorney at Law, P.L.L.C., Houston, TX, about the topic of “HIPAA and Health Apps.” As technology evolves and features are adopted by healthcare consumers, so does the need for either new regulations and/or guidance on existing regulations. This radio show highlights the Privacy Rule and the Security Rule in the context of PHI sales and marketing, as well as addressing the recent HHS FAQs on Health Apps. We will learn to appreciate privacy and security concerns related to the marketing and/or sale of PHI, address the recent HHS FAQs on Healthcare Apps, and learn risk-mitigation tips to reduce legally liability.