FTC and Poaching of PHI

The Increasing Role of the FTC in the Poaching of PHI – A Discussion of Better Help, GoodRx & Flo: Audio Version of the Webinar

Rachel V. Rose, JD, MBA, principal with Rachel V. Rose – Attorney at Law, P.L.L.C., Houston, TX will be presenting this informative webinar. Cybersecurity risk management and the potential for enforcement actions is not diminishing. An area of increasing interest by the Federal Trade Commission, the United States Department of Justice, and Congress is third parties taking sensitive data (especially by social media and search engine giants), including protected health information, without obtaining affirmative patient/consumer consent and benefiting financially. The U. S. Department of Health and Human Services, the agency tasked with enforcing HIPAA, also plays a critical role. The purpose of this presentation is to address different federal government initiatives, recent enforcement actions and incidents, and risk mitigation.

This webinar will cover the following objectives:

1. Learn about the differences between various laws and the implications for liability in relation to not obtaining the appropriate patient/consumer consent before using sensitive information for sales and marketing purposes.
2. Appreciate the various initiatives, incidents, and enforcement actions taken by private entities in disclosing potential breaches, as well as different federal government enforcement action.
3. Glean risk management tools to incorporate into compliance programs.